In the Dark Ages, network marketers couldn't afford to generate their own leads. With the Internet, however, the marketer who educates him/herself into the ways of online lead generation can generate tons of leads for absolutely free.
Here are some lead generation techniques that bring awesome results:
Video
If you're not doing video, you're missing out on a boatload of traffic and high quality leads. People want to see and hear who they're dealing with, and video gives them a good look at your face and personality. After all, network marketing is still a people business.
Aritcles
With all the resources available today, there is absolutely no reason you should not be doing article marketing. Even if you can't write, there are services that will write articles for you at very reasonable rates. There are sites you can submit your articles to that will give them huge exposure.
Blogging
If you blog regularly and provide your visitors with solid content, you will be appreciated. Even a couple paragraphs every few days would be enough. Alternatively, some people use their blog as their main site, and update it almost daily.
Wednesday, April 8, 2009
Tuesday, April 7, 2009
Generating Leads For Your Network Marketing Business
It used to be that the only network marketers who generated their own leads were the ones with lots of money. These guys placed ads in magazines, and took out full-page ads in newspapers, and even ran some radio spots. Generating leads in those days meant spending a lot of money--money that the beginning network marketer didn't have.
For most of us, our leads came from lists we bought from companies who generated opportunity leads. Typically, you'd buy 500 or so leads a month.
Or, you could throw "parties" and invite your soon-to-be-former friends over and surprise them with a presentation from your upline. Those were always fun. Everybody thought it was just a bunch of friends getting together for a good time, and suddenly they're being hit with a sales pitch. Oh, the embarassment.
Today, however, all successful network marketers generate their own leads. That's just how it's done. Sure, you occasionally run upon a dinosaur still making his names list or cold calling people, but the truly successful have taken the time to learn how to do it themselves.
The good news is that there is a ton of information online about the correct way to generate high quality leads.
For most of us, our leads came from lists we bought from companies who generated opportunity leads. Typically, you'd buy 500 or so leads a month.
Or, you could throw "parties" and invite your soon-to-be-former friends over and surprise them with a presentation from your upline. Those were always fun. Everybody thought it was just a bunch of friends getting together for a good time, and suddenly they're being hit with a sales pitch. Oh, the embarassment.
Today, however, all successful network marketers generate their own leads. That's just how it's done. Sure, you occasionally run upon a dinosaur still making his names list or cold calling people, but the truly successful have taken the time to learn how to do it themselves.
The good news is that there is a ton of information online about the correct way to generate high quality leads.
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