Why Consistency Is King

A few months ago, Jeff, who is in my upline told me that he had received 29 autoresponders without a single sign-up. Now, our team average is 1 sign-up for every 7 autoresponders, so he was due.

He said he wasn't doing anything differently. Still working the same safelists, traffic exchanges, and list builders, but without the usual results.

Had it been me, I would have tried something different. Different ads, different lists, do more stuff. I would have been buying marketing tools left and right, trying to fix whatever it was that was wrong.

Not Jeff. He kept on doing the same old things. Then it happened.

A couple weeks ago, Jeff recruited 5 premium members in one day! How is it possible? Nobody does that. I wanted to know his secret. So, he told me.

No, he used no new technique. He didn't find a new ezine that had super-responsive solo ads. He didn't buy any new marketing tools or ebooks. He didn't even increase his efforts. He told me his secret with just one word: Consistency.

Jeff did the same thing the day he signed 5 people that he did during the weeks he signed nobody. He knew eventually the law of averages had to kick in, and boy did it ever.

The lesson I learned was this: You cannot control how many members you enroll today. It's impossible. It's out of your reach. It's kind of like fishing.

The fisherman doesn't go out on the lake knowing he's going to bring home 13 fish. He sets his bait and hook, does the best he can, and realizes there's only so much he can control.

But also, kind of like fishing, you can control how many hooks you have in the water. And, like fishing, you can control how many hours a week you go out on the lake.

If you keep 5 hooks in the water for 40 hours a week, eventually you'll be able to calculate an average number of fish that will bring in. Barring some unforeseen event (the lake being poisoned), you can count on the law of averages every time.

The exact same thing holds true with your marketing. If you consistently place quality ads, write quality articles, and follow up with your downline, those actions will produce predictable results over time.

If you can identify the actions that make money for you, and do them on a consistent basis, there's absolutely no way you can fail.