Tuesday, November 18, 2008

Not Getting Enough Traffic? Try Giving A Little.

When I get online, I usually look for information. Yea, I buy some things here and there, and do business online. But when I'm surfing on my own time, it's usually to find new recipes for salmon, how to upload a video to my blog, or who was the winning general in the Battle of the Bulge.

I know I'm not alone. People are hungry for information and, with the Internet, almost anything they want to know awaits a click of the mouse. What an age we live in!

The exciting thing about this is that the marketers who fully understand this and constantly give away free, valuable content now make very lucrative incomes. Nowhere else has it ever been more obvious that the more you give, the more you receive.

And all this giving translates to long term income. For instance, articles that I wrote over a year ago and posted on some submission sites still bring me large amounts of traffic even today.

How do you get in on the action? There are several things you can do. Firstly, do what I just did. Write articles, post them to submission sites (there are several out there), and watch your traffic soar.

Article submission sites allow you to post your contact information, including your website address, in the author resource box. Ezines, blogs, etc. can then use your article, free of charge, as long as the resource box remains intact.

This creates a win-win for everybody. The ezine or blog gets free content, and you get your name and website out there for all interested parties to see. What's more, is that you are establishing yourself as an expert in your field.

A second way to give away free content is much simpler. After you've written a number of articles, compile those with a common theme into an ebook, or a report. You can then use the ebook or report to bribe visitors to give you their names and email addresses, thus building your ever-important list.

So, what if you're not a good writer, or if you just hate to write? No problem. You can hire ghost writers fairly cheap to write 10 or so articles for you at a time. Posting 10 articles a month comes to 120 a year. Not bad, eh?

Doing business this way is probably the best way to create long term growth for your business. What's more, this growth is viral, meaning it grows almost exponentially. Imagine exponential growth combined with continued input. Sounds unstoppable, doesn't it?

With all the talk about the economy these days, one thing that will never go down in value is good information. If you're on a budget, you'd be a fool not to use this method to promote your business. After all, it's free, and the dividends are outstanding.

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