Exclusive MLM lead generation is vital to the network marketing industry today. If you've been in network marketing a while, you probably look back in disgust at the overt sales training you were taught back then. But what exactly is an exclusive MLM lead, and how do you get one?
An exclusive lead is a lead that belongs solely to you. This is in stark contrast to the kind you buy from a lead generation company, which is sold many, many times. It's the best MLM lead you can get, simply because you generated it yourself. Why does that make it the best?
Because you generate these exclusive leads by posting articles and videos, sometimes even giving away a free ebook. By the time this person contacts you, they already view you as somewhat of an expert. They've already received value from you, and it didn't cost them a dime. You've built some level of trust and, because of this, these kinds of leads are the most qualified MLM leads you'll find anywhere.
In the early days of network marketing, most of us didn't know anything about how to generate an exclusive MLM lead. I still have nightmares when I think about trying to overcome people's objections and memorizing sales scripts. I cringe when I remember those dark nights, calling strangers on the phone who had no reason to talk to me.
Telling someone that I was a network marketer was something I couldn't do without some measure of guilt.
Treating people like numbers, as I was taught to do, is a surefire way to network marketing failure. The good news is that you don't have to do it that way. Using attraction marketing techniques, the prospects actually call you. Now doesn't that sound easier than picking up the dreaded 700 pound phone night after night?
There are three major benefits to using attraction marketing techniques and generating your own exclusive MLM leads:
Your leads are pre-qualified
You're not looking for someone who has no time, money, or motivation to build a business. Before a prospect approaches you, he or she will know exactly what's expected of them, if you're doing it right. This means they've already read some of your articles, maybe seen some of your videos, and in a very real sense, know you.
You don't feel like a salesman
If you're using attraction marketing techniques to generate your own exclusive MLM leads, sales will be the last thing on your mind. What you're looking to do is to provide real value to others. Ironically, when you provide value, you develop a following of people who not only view you as an expert, but also as a trusted friend. Since people prefer to do business with their friends, well, you do the math.
How do you overcome an objection when somebody tells you they don't have 2 hours a week to work a business? Or if your prospect had to borrow money from his parents just to pay the rent this month? Yet, that's exactly what I was doing in the Dark Ages. I did it because my upline told me to.
You make money even when they don't join your business
Most people you meet are not going to join your business. Yes, I know that your company probably told you that a person would be crazy not to join you, but let me tell you a little secret: There are a lot of crazy people out there. Accept it and move on.
This does not mean you can't make money from those people, however. Using attraction marketing techniques, you'll have a whole arsenal of information products that you use and recommend that will help others build their business. You, of course, get a commission for the sales of these products.
If you truly focus on helping others, you cannot help but to succeed beyond your wildest dreams.
Monday, November 16, 2009
Sunday, November 15, 2009
A Home Based Internet Marketing Business - How to Build a Successful One
A home based internet marketing business can be a complicated venture. There are just so many things to keep in mind. The trick is to develop a consistent routine and stick with it.
A routine does you no good, however, if it's not an effective one. In addition to working hard, you've got to know what to work on. With that in mind, here's what you want to be doing.
Content Is King
To qualify this statement, I'll say that keyword-rich content is king. After all, what good is creating the greatest content in the world if nobody can find it. If your home based internet marketing business is going to be successful, you've got to be seen. Which brings me to my second point.
Before You Do Anything, Do Keyword Research
Yes, it's that important. By the way, keyword research doesn't mean guessing which keywords sound good and you think will rank high in the search engines. From my experience, those are usually the worst ranking keywords. Anyone successful at building a home based internet marketing business knows keyword research is a must.
You'll want to use the Google AdWords keyword tool to find out how many searches are done each month on your keywords. Then, do a search to gauge your competition. This needs to be done before you even think of a title for your content.
Use Your Keyword In Your Domain
If possible, purchase a domain name that incorporates one of your profitable keywords. This usually costs less than $10 a year and will boost your rankings in the search engines enormously.
Backlinks Are The Life Blood Of Your Site
Don't just take my word for it. Ask anybody who's running a successful home based internet marketing business. Without backlinks, your site doesn't exist. So why are backlinks important, and how do you get them?
When the search engines see a link from a site to your site, they count that as a vote for your site. If you have many backlinks, then the search engines see your site as an important one. They then rank your site higher in the listings.
So how do you get backlinks? There are several ways, actually. One of the most popular is to write articles, submit them to article submission sites while including a link to your site in the author resource box. Write enough of these, and you'll have an abundance of quality backlinks to your site.
Another way is to bookmark your site. There are hundreds of social bookmarking sites online, many of whom have a very high page ranking. By the way, the higher the page rank, the more valuable the link coming from that page.
These are just a few ideas to keep in mind when marketing your home based internet marketing business. They're not difficult, but ignoring them might just mean failure.
A routine does you no good, however, if it's not an effective one. In addition to working hard, you've got to know what to work on. With that in mind, here's what you want to be doing.
Content Is King
To qualify this statement, I'll say that keyword-rich content is king. After all, what good is creating the greatest content in the world if nobody can find it. If your home based internet marketing business is going to be successful, you've got to be seen. Which brings me to my second point.
Before You Do Anything, Do Keyword Research
Yes, it's that important. By the way, keyword research doesn't mean guessing which keywords sound good and you think will rank high in the search engines. From my experience, those are usually the worst ranking keywords. Anyone successful at building a home based internet marketing business knows keyword research is a must.
You'll want to use the Google AdWords keyword tool to find out how many searches are done each month on your keywords. Then, do a search to gauge your competition. This needs to be done before you even think of a title for your content.
Use Your Keyword In Your Domain
If possible, purchase a domain name that incorporates one of your profitable keywords. This usually costs less than $10 a year and will boost your rankings in the search engines enormously.
Backlinks Are The Life Blood Of Your Site
Don't just take my word for it. Ask anybody who's running a successful home based internet marketing business. Without backlinks, your site doesn't exist. So why are backlinks important, and how do you get them?
When the search engines see a link from a site to your site, they count that as a vote for your site. If you have many backlinks, then the search engines see your site as an important one. They then rank your site higher in the listings.
So how do you get backlinks? There are several ways, actually. One of the most popular is to write articles, submit them to article submission sites while including a link to your site in the author resource box. Write enough of these, and you'll have an abundance of quality backlinks to your site.
Another way is to bookmark your site. There are hundreds of social bookmarking sites online, many of whom have a very high page ranking. By the way, the higher the page rank, the more valuable the link coming from that page.
These are just a few ideas to keep in mind when marketing your home based internet marketing business. They're not difficult, but ignoring them might just mean failure.
Saturday, November 14, 2009
MLM Lead Generation - 3 Ways to Generate Your Own Network Marketing Leads
Network marketing or MLM lead generation is a relatively new concept. In the old days, generating your own leads took a lot of money. Today, however, the best lead generation techniques are absolutely free.
Here are some top lead generation methods that will bring you tons of high quality, targeted network marketing leads:
Smile for the camera
Yes, I know video scares a lot of people, but it's probably the top lead generation method ever devised. If you can speak for a few minutes about a subject you've studied, others will not only view you as an expert on the subject, but will gain a sense of familiarity with who you are.
Video lets others both see and hear you. You've moved beyond a static picture or a few paragraphs from an article or blog post. You are a living, breathing human being, just like your prospects. It's quickly becoming the norm in MLM. Lead generation techniques from the past that cost thousands of dollars don't even come close to the power of video. You're a TV star!
The mighty power of the pen (or the keyboard)
Article writing stands as the most popular MLM lead generation method today. A properly placed, well written article can net you hundreds or even thousands of network marketing leads in a very short period of time.
Not a good writer? Not even an issue. These days you can hire writing services to write your articles for you for a very reasonable price. These articles bear your name, and you can change and distribute them as you see fit.
There are several places you can distribute your articles. Many times, the place where you submit your articles will allow ezine publishers to publish them in their ezines, keeping all your contact information and giving you full credit for the article. This is a great way for your articles to spread virally.
Channel your inner blogger
Blogs have been used for everything from journaling personal thoughts to electing a US President. Their role in effective MLM lead generation, however, is vital.
Most blogs are super simple, and can be updated as often as you like. You can post articles, news, or small tidbits of advice. On your blog, be sure to place a form of some kind, in case one of your readers wants to subscribe to your list. Subscriber to list equals lead.
Here are some top lead generation methods that will bring you tons of high quality, targeted network marketing leads:
Smile for the camera
Yes, I know video scares a lot of people, but it's probably the top lead generation method ever devised. If you can speak for a few minutes about a subject you've studied, others will not only view you as an expert on the subject, but will gain a sense of familiarity with who you are.
Video lets others both see and hear you. You've moved beyond a static picture or a few paragraphs from an article or blog post. You are a living, breathing human being, just like your prospects. It's quickly becoming the norm in MLM. Lead generation techniques from the past that cost thousands of dollars don't even come close to the power of video. You're a TV star!
The mighty power of the pen (or the keyboard)
Article writing stands as the most popular MLM lead generation method today. A properly placed, well written article can net you hundreds or even thousands of network marketing leads in a very short period of time.
Not a good writer? Not even an issue. These days you can hire writing services to write your articles for you for a very reasonable price. These articles bear your name, and you can change and distribute them as you see fit.
There are several places you can distribute your articles. Many times, the place where you submit your articles will allow ezine publishers to publish them in their ezines, keeping all your contact information and giving you full credit for the article. This is a great way for your articles to spread virally.
Channel your inner blogger
Blogs have been used for everything from journaling personal thoughts to electing a US President. Their role in effective MLM lead generation, however, is vital.
Most blogs are super simple, and can be updated as often as you like. You can post articles, news, or small tidbits of advice. On your blog, be sure to place a form of some kind, in case one of your readers wants to subscribe to your list. Subscriber to list equals lead.
Friday, November 13, 2009
3 Steps To Network Marketing Success
Sometimes I get overwhelmed.
I mean, so many people send me emails these days telling me how I can become a network marketing success. They talk about autoresponders and email marketing, PPC and SEO, capture pages and anchor text. Sometimes it feels more like nuclear physics than network marketing.
But then I remember that network marketing success is actually very simple. By keeping that in mind, I can breathe again. I know that there are only 3 things you really need to do to become successful in network marketing today.
Attitude=Altitude
The very first thing you need to do to become a network marketing success is to make up your mind that this is what you're going to do. I know it sounds incredibly simple, but without this level of commitment, you simply won't make it.
There are so many disappointments and setbacks you'll be facing, if you're not 100% committed, you'll be tempted to quit. You've got to eliminate that as an option.
Like Josh Billings says, "Consider the postage stamp: its usefulness consists in the ability to stick to one thing till it gets there." If you don't have a burning desire to achieve network marketing success, no tool, trick or technique will get you there.
Learn to Earn
The next thing you've got to do to be successful is to educate yourself. If you're planning to market your business online, you've got to know about things like autoresponders and capture pages. You also need to know a thing or two about copywriting.
So many marketers I talk to tell me how they just can't afford to pay $200 for an internet marketing course. People like this usually treat their business like a hobby, not a business. In the long run, they spend much more and make much less than marketers who realize that, for their business to make it, they've got to put both time and money into it.
Look at it this way. If you ran a brick and mortar business, there may come a time when you might want to take a business course or two from your local community college. Keeping up to date with current trends and techniques is essential in every business, and doing network marketing online is certainly no exception.
In all honesty, however, there are ways to educate yourself for free, depending on how much value you place on your time. Network marketing and internet marketing forums can teach you loads about SEO and PPC, how to get backlinks and how to set up your web site. A focused course, however, can get you there faster.
Hard Work
Learning what to do, however, is only half the battle. To be a network marketing success, you've actually got to go out and do it. Again, this doesn't mean working an hour or two whenever you have a spare minute. Massive results only can come from massive action.
Treat your business like a business, and it will pay off big time. Treat it like a hobby, and it will cost you a lot of money.
I mean, so many people send me emails these days telling me how I can become a network marketing success. They talk about autoresponders and email marketing, PPC and SEO, capture pages and anchor text. Sometimes it feels more like nuclear physics than network marketing.
But then I remember that network marketing success is actually very simple. By keeping that in mind, I can breathe again. I know that there are only 3 things you really need to do to become successful in network marketing today.
Attitude=Altitude
The very first thing you need to do to become a network marketing success is to make up your mind that this is what you're going to do. I know it sounds incredibly simple, but without this level of commitment, you simply won't make it.
There are so many disappointments and setbacks you'll be facing, if you're not 100% committed, you'll be tempted to quit. You've got to eliminate that as an option.
Like Josh Billings says, "Consider the postage stamp: its usefulness consists in the ability to stick to one thing till it gets there." If you don't have a burning desire to achieve network marketing success, no tool, trick or technique will get you there.
Learn to Earn
The next thing you've got to do to be successful is to educate yourself. If you're planning to market your business online, you've got to know about things like autoresponders and capture pages. You also need to know a thing or two about copywriting.
So many marketers I talk to tell me how they just can't afford to pay $200 for an internet marketing course. People like this usually treat their business like a hobby, not a business. In the long run, they spend much more and make much less than marketers who realize that, for their business to make it, they've got to put both time and money into it.
Look at it this way. If you ran a brick and mortar business, there may come a time when you might want to take a business course or two from your local community college. Keeping up to date with current trends and techniques is essential in every business, and doing network marketing online is certainly no exception.
In all honesty, however, there are ways to educate yourself for free, depending on how much value you place on your time. Network marketing and internet marketing forums can teach you loads about SEO and PPC, how to get backlinks and how to set up your web site. A focused course, however, can get you there faster.
Hard Work
Learning what to do, however, is only half the battle. To be a network marketing success, you've actually got to go out and do it. Again, this doesn't mean working an hour or two whenever you have a spare minute. Massive results only can come from massive action.
Treat your business like a business, and it will pay off big time. Treat it like a hobby, and it will cost you a lot of money.
Thursday, November 12, 2009
Why Network Marketers Are So Hated
Are they just trying to make people mad?
Years ago, when I was a struggling hypnotherapist trying to make a name for myself, I sometimes marketed my services to sales individuals and organizations. Typically, I'd scan the Nashville job classifieds, looking for ads having to do with sales.
I'd call the number, schedule an interview, and a week or so later I'd do a presentation before a group of sales men and women. I actually netted quite a few clients that way. Then one day . . .
The ad said a position was open for an experienced sales professional. I called the number, explained what I did to the very nice lady who answered the phone, and she gave me an address to meet an interviewer at 1:30 that afternoon. She didn't tell me what was really going on at that address.
After I donned my finest black suit and tie, doing my best to look as corporate as possible, I reported to the Greer building, room 302, in Downtown Nashville. It was 1:29pm.
A speaker was on a small stage speaking to about 20 people or so. I sat at the back of the room, trying to assess what was going on. This was not what I'd expected.
The speaker showed slides of water purification products and nutritional supplements. He said he made $5000.00 his first month selling this stuff. I almost felt sorry for him, as nobody in the room believed his obvious lie.
It didn't take me long to realize that I'd been duped. Because of this deception, I wasted what could have been a productive afternoon. To say I was angry would be like saying Mt. Everest is a hill.
There was nothing anybody could have said that would have convinced me to join this company or buy its products. They seemed like vampires, and I was their potential prey. They would either devour me, or turn me to one of them.
I remember this story whenever somebody rolls their eyes after finding out what I do for a living. There was a dark time in our history when network marketers were to be avoided.
Thankfully, most of us have evolved past the point of pushing our business or products on our friends and family, cold-calling opportunity leads, and tricking people into attending sales presentations disguised as something else.
Years ago, when I was a struggling hypnotherapist trying to make a name for myself, I sometimes marketed my services to sales individuals and organizations. Typically, I'd scan the Nashville job classifieds, looking for ads having to do with sales.
I'd call the number, schedule an interview, and a week or so later I'd do a presentation before a group of sales men and women. I actually netted quite a few clients that way. Then one day . . .
The ad said a position was open for an experienced sales professional. I called the number, explained what I did to the very nice lady who answered the phone, and she gave me an address to meet an interviewer at 1:30 that afternoon. She didn't tell me what was really going on at that address.
After I donned my finest black suit and tie, doing my best to look as corporate as possible, I reported to the Greer building, room 302, in Downtown Nashville. It was 1:29pm.
A speaker was on a small stage speaking to about 20 people or so. I sat at the back of the room, trying to assess what was going on. This was not what I'd expected.
The speaker showed slides of water purification products and nutritional supplements. He said he made $5000.00 his first month selling this stuff. I almost felt sorry for him, as nobody in the room believed his obvious lie.
It didn't take me long to realize that I'd been duped. Because of this deception, I wasted what could have been a productive afternoon. To say I was angry would be like saying Mt. Everest is a hill.
There was nothing anybody could have said that would have convinced me to join this company or buy its products. They seemed like vampires, and I was their potential prey. They would either devour me, or turn me to one of them.
I remember this story whenever somebody rolls their eyes after finding out what I do for a living. There was a dark time in our history when network marketers were to be avoided.
Thankfully, most of us have evolved past the point of pushing our business or products on our friends and family, cold-calling opportunity leads, and tricking people into attending sales presentations disguised as something else.
Wednesday, November 11, 2009
Attraction Marketing Techniques
Attraction marketing techniques are vital to the network marketing industry today. If you’ve been in network marketing a while, you probably look back in disgust at the overt sales training you were taught back then.
I still have nightmares when I think about trying to overcome people’s objections and memorizing sales scripts. I cringe when I remember those dark nights, calling strangers on the phone who had reason to talk to me. Telling someone that I was a network marketer was something I couldn’t do without some measure of guilt.
Treating people like numbers, as I was taught to do, is a surefire way to network marketing failure. The good news is that you don’t have to do it that way. Using attraction marketing techniques, the prospects actually call you. Now doesn’t that sound easier than picking up the dreaded 700 pound phone night after night?
There are three major benefits to using attraction marketing techniques:
Your leads are pre-qualified
You’re not looking for someone who has no time, money, or motivation to build a business. Before a prospect approaches you, he or she will know exactly what’s expected of them, if you’re doing it right. This means they’ve already read some of your articles, maybe seen some of your videos, and in a very real sense, know you.
You don’t feel like a salesman
If you’re using attraction marketing techniques correctly, sales will be the last thing on your mind. What you’re looking to do is to provide real value to others. Ironically, when you provide value, you develop a following of people who not only view you as an expert, but also as a trusted friend. Since people prefer to do business with their friends, well, you do the math.
How do you overcome an objection when somebody tells you they don’t have 2 hours a week to work a business? Or if your prospect had to borrow money from his parents just to pay the rent this month? Yet, that’s exactly what I was doing in the Dark Ages. I did it because my upline told me to.
You make money even when they don’t join your business
Most people you meet are not going to join your business. Yes, I know that your company probably told you that a person would be crazy not to join you, but let me tell you a little secret: There are a lot of crazy people out there. Accept it and move on.
This does not mean you can’t make money from those people, however. Using attraction marketing techniques, you’ll have a whole arsenal of information products that you use and recommend that will help others build their business. You, of course, get a commission for the sales of these products.
If you truly focus on helping others, you cannot help but to succeed beyond your wildest dreams.
I still have nightmares when I think about trying to overcome people’s objections and memorizing sales scripts. I cringe when I remember those dark nights, calling strangers on the phone who had reason to talk to me. Telling someone that I was a network marketer was something I couldn’t do without some measure of guilt.
Treating people like numbers, as I was taught to do, is a surefire way to network marketing failure. The good news is that you don’t have to do it that way. Using attraction marketing techniques, the prospects actually call you. Now doesn’t that sound easier than picking up the dreaded 700 pound phone night after night?
There are three major benefits to using attraction marketing techniques:
Your leads are pre-qualified
You’re not looking for someone who has no time, money, or motivation to build a business. Before a prospect approaches you, he or she will know exactly what’s expected of them, if you’re doing it right. This means they’ve already read some of your articles, maybe seen some of your videos, and in a very real sense, know you.
You don’t feel like a salesman
If you’re using attraction marketing techniques correctly, sales will be the last thing on your mind. What you’re looking to do is to provide real value to others. Ironically, when you provide value, you develop a following of people who not only view you as an expert, but also as a trusted friend. Since people prefer to do business with their friends, well, you do the math.
How do you overcome an objection when somebody tells you they don’t have 2 hours a week to work a business? Or if your prospect had to borrow money from his parents just to pay the rent this month? Yet, that’s exactly what I was doing in the Dark Ages. I did it because my upline told me to.
You make money even when they don’t join your business
Most people you meet are not going to join your business. Yes, I know that your company probably told you that a person would be crazy not to join you, but let me tell you a little secret: There are a lot of crazy people out there. Accept it and move on.
This does not mean you can’t make money from those people, however. Using attraction marketing techniques, you’ll have a whole arsenal of information products that you use and recommend that will help others build their business. You, of course, get a commission for the sales of these products.
If you truly focus on helping others, you cannot help but to succeed beyond your wildest dreams.
Tuesday, November 10, 2009
Make Money at Home Online With This Fool-Proof Method
Most people, when setting out to make money at home online, don't have a clue where to start. Many fall for scams that promise almost instant wealth without much effort. In fact, I'd say most so-called opportunities out there today are far less than profitable, and that most people involved in these ventures are losing money.
This is not to say that there aren't real money-making opportunities out there, however. Just the opposite is actually true. As much as we hate to admit it, though, all of these legitimate opportunities have a catch. They all require hard work.
Yes, that's right; you heard it here first. Just when you think you're safe from all that nastiness, and that you can rest in the fact that you'll be making $2000 a day in the next 72 hours while taking 12 hour naps on the beach, that four letter word we all so despise seeps back into our reality. You can't make money at home online without it.
Not many ads you see online these days tout the fact that to make money at home online, you simply must work your butt off. Don't believe me? Ask anybody who's made a decent amount of money online how they got there. If they're honest (and most of them are brutally so), they'll tell you how hard it was, and how much they had to fight to make it happen.
The truth is, however, that in order to make money at home online, working hard is only half the battle. I mean, I used to work very hard when I first got into network marketing. I made at least 15 cold calls every day, went to all the hotel meetings I could stomach, and placed flyers on car windshields until the wee hours of the morning.
My friends and family stopped taking my phone calls and dreaded my visits. My conversations consisted of mildly disguised business presentations, and nobody wanted to sit through more than one of those.
Yes, I worked hard. Unfortunately, that wasn't enough. You see, back then, I really didn't know what to work on. I expended a lot of energy on activities that brought me almost nothing.
To make money at home online you've got to know what to work on. Today, that means doing things like writing articles, making videos, and learning backlinking strategies. These take time, patience, and yes, hard work.
This is not to say that there aren't real money-making opportunities out there, however. Just the opposite is actually true. As much as we hate to admit it, though, all of these legitimate opportunities have a catch. They all require hard work.
Yes, that's right; you heard it here first. Just when you think you're safe from all that nastiness, and that you can rest in the fact that you'll be making $2000 a day in the next 72 hours while taking 12 hour naps on the beach, that four letter word we all so despise seeps back into our reality. You can't make money at home online without it.
Not many ads you see online these days tout the fact that to make money at home online, you simply must work your butt off. Don't believe me? Ask anybody who's made a decent amount of money online how they got there. If they're honest (and most of them are brutally so), they'll tell you how hard it was, and how much they had to fight to make it happen.
The truth is, however, that in order to make money at home online, working hard is only half the battle. I mean, I used to work very hard when I first got into network marketing. I made at least 15 cold calls every day, went to all the hotel meetings I could stomach, and placed flyers on car windshields until the wee hours of the morning.
My friends and family stopped taking my phone calls and dreaded my visits. My conversations consisted of mildly disguised business presentations, and nobody wanted to sit through more than one of those.
Yes, I worked hard. Unfortunately, that wasn't enough. You see, back then, I really didn't know what to work on. I expended a lot of energy on activities that brought me almost nothing.
To make money at home online you've got to know what to work on. Today, that means doing things like writing articles, making videos, and learning backlinking strategies. These take time, patience, and yes, hard work.
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